Led end-to-end 3D production for Nike’s Air Max Day 2023 interactive campaign, from concept and storyboarding through to optimisation, previs and final animation. Delivered 24 large-format screen animations alongside 3D assets for installation vinyl and personalised takeaways, all within a tight timeframe.

The experience was an interactive billboard built around a lifestyle questionnaire. Each response triggered bespoke on-screen animations, with the Air Max shoe moving through playful geometry and echo trail effects. The journey ended with a personalised Air Max and takeaway image, capturing each participant’s personality.