As a part of the production team, I travelled through the Alps - France, Switzerland, and Italy - capturing 360° content and interviews with top HOKA trail runners for an interactive AR experience. My role included on-location production, content management, editing, audio, and 3D production throughout. Users could explore the race in AR via a 3D model of Mont Blanc. Also created high-detail mountain 3D animation featured across Hoka’s channels and a 12-screen display in central Chamonix.