hoka
2023
UTMB 2023

client - Hoka

studio - Studio Dialect

role - Lead 3D Artist, Videographer, Editor

For UTMB 2023, I was a key member of the production team, traveling across the Alps in France, Switzerland, and Italy to capture 360° interviews with top HOKA trail runners for an interactive AR experience. I handled on-location production, content management, editing, audio, and 3D production end to end.

During the race, users could explore UTMB live in AR through a detailed 3D model of Mont Blanc. I also created a high-fidelity mountain animation featured across HOKA’s digital channels and on a 12-screen installation in central Chamonix.

Cover image
Project image
Project image
Cover image
HOKA's hub in central Chamonix showcasing the animations I produced during UTMB
Cover image
Cover image
Cover image
Project image
Project image
Cover image
Cover image
HOKA's website with my model for the athlete traning camp
© joe.world 2026
Rotating world