As 3D Lead on this award-winning campaign 'Take A Taste', I delivered end-to-end 3D animation for Piccadilly Circus, nationwide D6 screens, and an AR scavenger hunt experience. The centrepiece was the Piccadilly Circus takeover, featuring a 40-second animation that played hourly, alongside an interactive arcade-style experience where users connected to the giant screen to control a virtual arcade machine. I'm very proud of this work.